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Patanjali Ayurved Limited Company Analysis
Patanjali Ayurved Limited (PAL), registered under the company’s act 1956 with its registered office at New Delhi and three manufacturing units at Haridwar, Utt…
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Cash Bonus and Revisionary Bonus
Meaning of Cash Bonus A lump sum of money awarded to an employee, either occasionally or periodically, for good performance. A cash bonus for better-than-exp…
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Nestlé SWOT Analysis
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191…
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Lifestyle Segmentation of Consumers
Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is car…
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Major Advertising Decisions
Marketing management must make four important decisions when developing an advertising program these four important are as follows: 1. Setting advertising ob…
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Right to Consumer Education
Right to Consumer Education means right to acquire knowledge and skill needed to become an informed service receiver for or on behalf of persons with disabilit…
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Advertising Plan
An advertising plan is a basic subset of a marketing plan. It helps a business to establish smaller goals as part of a larger marketing strategy. For example, …
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Steps of an Advertising Campaign
1. Market Research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least som…
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Advertising Campaign
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medi…
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Impact of Music on Customers
The music you play in your shop will not only encourage your customers to behave in certain ways, it also reflects your brand image. For some information about…
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How Does Colour Affect Visual Merchandising?
When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays a…
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Mannequin - Meaning and Purpose in Visual Merchandising
What are Mannequins? The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help th…
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Types of Store Window Display in Visual Merchandising
A window is defined as an opening, usually covered clear glass, in an shop which allows people to view the shop and its product from outside (Wiktionary). The …
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Tools used in Visual Merchandising
Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one mi…
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Techniques or Methods of Visual Merchandising
1. Exterior Signs: A sign is a silent salesperson, and part of a shopper first impression of a store. In less than 10sec the sign must attract attention, tell…
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Elements of Visual Merchandising
There are seven elements to visual merchandising that apply regardless of where the display is or what’s being marketed. Proper merchandising can turn a passiv…
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Important Role of Retail Display in Visual Merchandising
Visual merchandising is something that retailers can find to be a challenging task. What should you display where to attract customers? This is the main questi…
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Importance of Visual Merchandising to Brands
Visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. Visual merchandising can also play a ro…
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Contestable Markets: A Model in Perfect Competition
A contestable market occurs when there is freedom of entry and exit into the market. Thus in a contestable market, there will be low sunk costs.(Costs which ca…
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How Price and Output is determined under Oligopoly
In oligopolistic industry, there are only a few big firms which control the supply of a commodity and each firm produces a significant portion of the market. T…
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Oligopoly Market - Meaning and Causes
Oligopoly is the market organization in which there are a few or small number of firms in an industry and they produce the major share of the market. The word …
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