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Nestlé SWOT Analysis
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191…
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Lifestyle Segmentation of Consumers
Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is car…
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Major Advertising Decisions
Marketing management must make four important decisions when developing an advertising program these four important are as follows: 1. Setting advertising ob…
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