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Cash Bonus and Revisionary Bonus
Meaning of Cash Bonus A lump sum of money awarded to an employee, either occasionally or periodically, for good performance. A cash bonus for better-than-exp…
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Nestlé SWOT Analysis
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191…
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Lifestyle Segmentation of Consumers
Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is car…
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Major Advertising Decisions
Marketing management must make four important decisions when developing an advertising program these four important are as follows: 1. Setting advertising ob…
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Right to Consumer Education
Right to Consumer Education means right to acquire knowledge and skill needed to become an informed service receiver for or on behalf of persons with disabilit…
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Advertising Plan
An advertising plan is a basic subset of a marketing plan. It helps a business to establish smaller goals as part of a larger marketing strategy. For example, …
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Steps of an Advertising Campaign
1. Market Research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least som…
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Advertising Campaign
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medi…
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Impact of Music on Customers
The music you play in your shop will not only encourage your customers to behave in certain ways, it also reflects your brand image. For some information about…
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How Does Colour Affect Visual Merchandising?
When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays a…
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