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Impact of Music on Customers
The music you play in your shop will not only encourage your customers to behave in certain ways, it also reflects your brand image. For some information about…
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How Does Colour Affect Visual Merchandising?
When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays a…
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Mannequin - Meaning and Purpose in Visual Merchandising
What are Mannequins? The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help th…
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Types of Store Window Display in Visual Merchandising
A window is defined as an opening, usually covered clear glass, in an shop which allows people to view the shop and its product from outside (Wiktionary). The …
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Tools used in Visual Merchandising
Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one mi…
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Techniques or Methods of Visual Merchandising
1. Exterior Signs: A sign is a silent salesperson, and part of a shopper first impression of a store. In less than 10sec the sign must attract attention, tell…
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Elements of Visual Merchandising
There are seven elements to visual merchandising that apply regardless of where the display is or what’s being marketed. Proper merchandising can turn a passiv…
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Important Role of Retail Display in Visual Merchandising
Visual merchandising is something that retailers can find to be a challenging task. What should you display where to attract customers? This is the main questi…
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Importance of Visual Merchandising to Brands
Visual merchandising is a retail strategy that maximizes the aesthetics of a product with the intent to increase sales. Visual merchandising can also play a ro…
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Contestable Markets: A Model in Perfect Competition
A contestable market occurs when there is freedom of entry and exit into the market. Thus in a contestable market, there will be low sunk costs.(Costs which ca…
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