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Right to Consumer Education
Right to Consumer Education means right to acquire knowledge and skill needed to become an informed service receiver for or on behalf of persons with disabilit…
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Advertising Plan
An advertising plan is a basic subset of a marketing plan. It helps a business to establish smaller goals as part of a larger marketing strategy. For example, …
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Steps of an Advertising Campaign
1. Market Research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least som…
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Advertising Campaign
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medi…
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Impact of Music on Customers
The music you play in your shop will not only encourage your customers to behave in certain ways, it also reflects your brand image. For some information about…
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How Does Colour Affect Visual Merchandising?
When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays a…
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Mannequin - Meaning and Purpose in Visual Merchandising
What are Mannequins? The artificial dolls used by the retailers to display their merchandise (can be anything) are called as mannequins. The mannequins help th…
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Types of Store Window Display in Visual Merchandising
A window is defined as an opening, usually covered clear glass, in an shop which allows people to view the shop and its product from outside (Wiktionary). The …
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Tools used in Visual Merchandising
Running a successful retail store isn’t an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one mi…
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Techniques or Methods of Visual Merchandising
1. Exterior Signs: A sign is a silent salesperson, and part of a shopper first impression of a store. In less than 10sec the sign must attract attention, tell…
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